Video consumption is going through the roof as more Youtube videos are being watched than ever before. YouTube have revealed they now stream around 4 billion videos daily. That is an increase of 25% since May 2011.

An impressive increase in the space of a mere eight months and a sure sign that video is being consumed more and more on mobile devices and connected smart TV sets. Decembers Comscore video rankings showed that Youtube blew away the competition with over 157 million viewers watching close to 22 billion videos.

In a report by Reuters, Youtube say the increase in video watching is simply due to the service being available on more devices such as mobile phones, tablets and web-connected televisions. A YouTube app is part of most Web-connected media players, set-top boxes, Blu-ray players and games consoles.

Add to this fact that Youtube are also adding better quality and long form content, and they should be happy bunnies? But it seems all is not so rosy as advertising revenue still dissapoints.

Possibly due to the user generated naffness of most Youtube video, the company say that less than 11% of videos viewed each week (approx 3 billion) are generating any ad revenue. Youtube make around $5 billion per year in advertising revenue.

As good quality content generates the revenue, it may explain the launch of YouTube’s third-party branded content channels last year.

Other facts released by the video giant include, users upload 60 hours of video every minute and every second  users are uploading an hour of video. To celebrate that fact, YouTube have a dedicated website called onehourpersecond.com that shows viewers an hour per second of video in visual form.

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