Walmarts purchase of Vudu has got people asking “why is a major retailer dabbling in online tv and video?”. After all, it is still a fact that US consumers still prefer to spend their time watching traditional tv rather than browsing around the internet watching tv online. Walmart have entered the internet movie market because they can see its the future, whilst traditional DVD sales are dwindling. When everyone is watching online tv, Walmart wants to be a big player.

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