Will Hulu Ever Hit The UK?
However, control of the advertising was the sticking point. Both networks want to be able to sell the advertising around their own content and be in control of what advertising appears attached to their shows and want the majority of the revenue generated. This of course doesnt fit in well with Hulu’s expectations.
And now it may well be too late. Channel 4 and Five content is now syndicated via YouTube and SeeSaw, I’m beginning to wonder if Hulu will ever go international. Of the big UK networks, ITV is currently halting all negotiations whilst it undergoes a
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