Leanback - the start of Youtube’s takeover?
Youtube are no longer content showing silly videos they now want a bigger piece of your TV viewing time in their long term strategy for tv domination. The recently launched Leanback gives viewers video streams of their choice, Leanback then automatically shows similar videos. The more videos you watch, the better Leanback can “predict” what you like. It’s a customizable channel for you.
The term ‘Leanback’ refers to the process of watching tv as opposed to sitting on your pc. On the computer, most people sit forward with their faces jammed into the monitor. TV viewers, on the other hand, like to leanback and chill out whilst watching a show. However, watching tv on a computer screen may not be the ideal way to check out Leanback content. Google have already announced GoogleTV which is already looking hungrily at taking viewers from cable and network tv, and will obviously go hand in hand with the success of Leanback.
But there is plenty of competition for the viewers time. Apple is rumored to be revamping its Apple TV whilst many rivals are also jostling for Web based TV dominance. It could be hard work for YouTube to infiltrate the viewing habits of a nation though. They need to get plenty of long form content for a start. They set out to achieve this by setting up strategic deals with content providers of tv shows and movies.
My feelings are that with Youtube streaming over a billion videos per day, they are in prime position to take over the market. And any way Youtube can make my potato couch lifestyle less stressful is always welcome.
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Related posts:YouTube Lets Users Layback With LeanbackYouTube Launches Mouse Free Leanback Beta For Internet-Ready Television SetsLady Gaga Breaks Youtube Billion Video Views RecordYoutube Streaming One Billion Videos Per Day
This entry was postedon Tuesday, July 27th, 2010 at 12:11 pmand is filed under Internet TV Websites, Internet TV news.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Minor details like costs for these services are not available as yet, but SeeSaw were keen to tell the world that their trump card is the simplicity of the service. 
When you look at how many devices are now Netflix enabled with its Watch Instantly client, you can see where the market is going. Watching television and movies on your pc may tempt subscribers, but the big screen experience will drag em in screaming.
However, Youtube have been changing from a geeks hangout, to a place where viewers can watch full length movies, catch-up tv from channels around the world. And now they are close to launching live Indian Premier League cricket matches for sports fans.
