SeeSaw, which was created from technology created for the now dead Project Kanagaroo currently offers free tv streams from a catalogue of 3000 hours of BBC, Channel 4 and Channel Five tv on demand content. The company are planning to charge for premium content when it also will add US show content.
When the paid content comes in, the advertising campaign will be ramped up to tempt us all to part with our hard earned cash for virtual tv.
Maya Bhose, the head of brand marketing at SeeSaw commented:- “The first phase of the marketing activity will drive awareness of SeeSaw across a broad audience of TV fans, through both broadcast and online. The brief to Fallon was to bring to life the campaign strapline with a series of engaging executions, reinforcing the relationship between SeeSaw and great TV. Our advertising strategy will develop further as we move towards the pay launch of the service later in the year.”
The commercials feature the SeeSaw logo recreating scenes of romance, comedy and action and will use the strapline – “If you love TV, SeeSaw.com”. You can watch the ads by visiting the SeeSaw website. One thing is for sure, the love will flow while they stay free.
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Related posts:SeeSaw Catch Up TV Website Set For Launch TomorrowSeesaw Launches Free But Is Looking Into Pay OptionsNew TV Website SeeSaw Starts TrialsComcast Giving Advertising Blitz To Fancast Online TV PortalGoogle Advertising on TV! They must have too much money
This entry was postedon Friday, February 26th, 2010 at 11:10 amand is filed under Full Episodes, Internet TV Websites, Internet TV news, catch up tv.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Author: delboy (8 Articles) - See All Posts By delboy
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