Netflix Finally Arrives In UK
The launch of Netflix UK is finally official as the streaming service finally unveiled it’s content to a hungry UK and Irish public. But initial browsing shows not much content to get excited about.
Netflix UK. So many shows..I’ve never heard ofA quick look showed a lot of old movies and TV shows but very little premium content. That did not stop Netflix having a pop at Amazon owned rival, Lovefilm.
Chief Executive of Netflix, Reed Hastings was in London for the launch and speaking to The Telegraph said, “We offer a much better user experience than Lovefilm with HD video streams available. We are on more platforms, such as Nintendo Wii and we have a broader content offering.”
Lovefilm, who have around 2 million subscribers in the UK, have countered with the service Lovefilm Instant. The streaming only service manages to undercut Netflix’s prices and although launched on December 6th, Lovefilm have confirmed the price is staying at this level.
Netflix are promising to beef up the range of content, and certainly have setup a few deals recently with broadcasters, ITV, BBC Worldwide and Channel 4. Expect better content and more of it as the service gets rolling.
To compliment the launch, Hastings also revealed more content dealsthat include Disney, Sony and Twentieth Century Fox.
One thing Netflix have not brought across the pond is DVD rental, which Lovefilm are offering. It is obvious that Netflix are going digital only, and if they can get the content and pricing right, they may become a big player in the UK. But Lovefilm seems to have the better range at this time, so it is gloves off and fight, fight, fight.
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