Negotiations have been ongoing for over a year, but Hulu is reportedly getting frustrated with broadcasters dithering over the deal on the table. And now the date pencilled in for a Hulu launch is thought to be June 2010, which is a year past its original target.
One of the networks that Hulu had an exclusive deal with was ITV, but new ITV chairman Archie Norman has frozen all deals for a ten week period. Other UK networks – Channel 4 and Channel 5 are already streaming their content to other tv aggregators YouTube and the new kid in town SeeSaw.
Hulu also has had a tough time negotiating advertising terms with these companies due to the belief within the UK television industry that broadcasters should be able to sell their own ad space and choose exactly which ads run alongside their content. This does not fit in with the Hulu business model.
Hulu may well launch eventually, however the outlook looked very bright when it first looked at the UK market, there was no competition. However many new aggregators are here or coming soon. The newly launched SeeSaw is providing everything that Hulu promised and its live right now.
It looks like Hulu has left it a little too late and may even reconsider its worldwide launch, or even cancel? Time moves fast in the online tv world so we will just have to wait and see.
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Related posts:Why Hulu Is Being Left Behind In The UKHulu UK launch has a hitchHulu looking to Launch its Free TV in The UK Within Two MonthsHulu Launch Watch Now Facebook TV AppSeeSaw Catch Up TV Website Set For Launch Tomorrow
This entry was postedon Wednesday, February 17th, 2010 at 4:29 amand is filed under Internet TV Websites, Internet TV news, catch up tv.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Author: Matt (337 Articles) - See All Posts By Matt
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