Connected TV Sales Hit A Dip
A survey research company YouGov claims that consumers in the region are not welcoming smart TV with open arms, with only a small increase of owners following Christmas.
The number of smart TV owners in the UK has been reported as increasing by just 1% during December, after separate results from November claimed that 10% of people surveyed owned a connected TV.
Further results show that 15% of respondents have firm intentions of purchasing a smart TV in 2012, while an additional 16% were open to the possibility of doing so.
The latest survey claims that the level of people that ‘might’ buy a connected set is now at 25%, and that 16% are now set to buy one ‘for certain’, meaning that while potential consumers are warming to the idea of a smart TV (with a total of around 52% currently showing an ‘active interest’ (owning or at least some intent to buy) in the format), sellers could be worried that it is happening at a slower rate than previously anticipated.
YouGov also discovered that games console owner numbers naturally ’saw a big uplift’ during the Christmas period, a medium which they note also provides a form of internet-connected TV services, claiming that this shows the online TV market as a whole is on the rise. Total figures for flat-screen TV sets were also on the increase, with ownership levels reaching 59% of those surveyed, which could be considered as under numbers that some people might estimate.
While it seems as though more alternative TV viewing methods are being looked into by consumers, how fast will the newer and more interactive approaches be taken up by the majority of viewers?
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